Medium vs Substack

Medium and Substack are both popular platforms for writers to publish and monetize their content. Medium offers a wider range of topics and a built-in audience, while Substack focuses on email newsletters and direct subscriptions.

General information

Medium
Substack
Introduction :
Our platform is a versatile and user-friendly content management system that has gained popularity for its ease of use and customization options. Launched in [year], it has quickly become a go-to choice for individuals and businesses looking to create and manage their online presence. With a wide range of themes and plugins available, our platform offers endless possibilities for creating unique and professional websites.
Introduction :
Substack is a popular newsletter platform known for its simplicity and ease of use. Launched in 2017, it has gained traction among writers and creators looking to monetize their content through subscription-based newsletters. Substack offers a user-friendly interface, customizable templates, and tools for managing subscribers and payments. Its open-source nature allows for flexibility and customization, making it a preferred choice for many content creators.
Advantages :
  • Easy to use for beginners
  • Wide range of themes and plugins
  • Strong community support
  • SEO-friendly features
  • Customizable design options
Advantages :
  • Easy to use for beginners
  • Built-in email newsletter functionality
  • Ability to monetize content through subscriptions
  • Customizable design and branding options
  • Strong community support and resources
Disadvantages :
  • Limited customization options
  • Steeper learning curve for beginners
  • Higher cost for advanced features
  • Limited support for e-commerce functionality
  • Limited scalability for large websites
Disadvantages :
  • Limited customization options
  • Lack of built-in SEO features
  • Dependency on email for audience reach
  • No built-in monetization options
  • Limited analytics and reporting capabilities
Website users : Over 40% of websites
A widely-used platform with a significant market share, making it a popular choice for a large number of websites.
Website users : Thousands
Substack is used by thousands of websites for newsletter and content distribution, making it a popular choice among independent writers and creators.
๐ŸŸก Difficulty : Average.
Getting started requires basic technical skills and understanding of the platform. Some initial learning curve but resources available for assistance.
๐ŸŸข Difficulty : Easy.
Getting started on Substack is straightforward with user-friendly tools and minimal technical skills required, making it accessible for beginners.
Year launched : 2002
Launched in 2002, Medium has been providing a platform for writers and publishers to share their content for nearly two decades.
Year launched : 2017
Substack was launched in 2017, making it a relatively newer platform compared to others in the content management space.
Official website : https://medium.com/
Official website : https://substack.com/


Commercial details

Medium
Substack
๐ŸŸก Open source : Partially.
Medium's platform is partially open source, with limited access to the codebase for customization and development.
๐ŸŸก Open source : Partially.
Substack's platform is not fully open source, but they do provide some level of access to their codebase for customization.
๐ŸŸข Free option : Yes.
There is a free option available with limited features, suitable for basic websites or blogs. Additional features may require a paid plan.
๐ŸŸข Free option : Yes.
Substack offers a free option with limited features, making it a good choice for those looking to start a newsletter without upfront costs.
๐ŸŸข Paid option : Yes.
Paid options available for additional features and support, providing more customization and flexibility for users.
๐ŸŸข Paid option : Yes.
Substack offers a paid option for additional features and customization, providing users with more control over their content and audience engagement.


Platform details

Medium
Substack
๐ŸŸข Hosted : Yes.
There are hosted options available for users, offering convenience and ease of use without the need for self-hosting.
๐ŸŸข Hosted : Yes.
Substack offers a hosted option for users to easily create and manage their newsletters without the need for technical expertise.
๐ŸŸข Self host : Yes.
Self-hosting options available through various third-party vendors, offering flexibility and control over hosting environment.
โšช Self host : Unknown.
Self-hosting options may be available through third-party vendors, but direct self-hosting by Substack is unclear.
โšช Headless CMS : Unknown.
Support for headless systems is not clearly stated, but there may be headless features available through an API.
๐ŸŸก Headless CMS : Supported via plugin.
Substack does not natively support headless systems but can be integrated with headless features via its API for content delivery.
๐ŸŸก Static content generation : Supported via plugin.
Medium does not natively support static content generation but can be achieved perhaps via a popular plugin.
๐ŸŸก Static content generation : Supported via plugin.
Substack does not natively support static content generation but can potentially achieve this functionality via a popular plugin.


Key features

Medium
Substack
๐ŸŸก Content management : Supported via plugin.
Medium offers basic content management features but may require additional plugins for more advanced functionality compared to other platforms.
๐ŸŸก Content management : Supported via plugin.
Substack is primarily focused on email newsletters, making it a good platform for managing content in that specific format with additional plugins available.
๐ŸŸก Blogging : Supported via plugin.
Medium is a good platform for blogging when enhanced by popular third-party plugins/extensions for additional features and customization options.
๐ŸŸข Blogging : Support natively.
Substack is a native platform for blogging, offering a streamlined experience for writers to create and distribute content easily.
๐ŸŸก E-commerce : Supported via plugin.
Medium can be used for e-commerce with the help of third-party plugins like Shopify Buy Button or Ecwid integration.
๐Ÿ”ด E-commerce : Not supported.
Substack is primarily focused on email newsletters and lacks native e-commerce functionality. It may require integration with third-party platforms for e-commerce capabilities.
๐ŸŸก Community forum : Supported via plugin.
Medium offers basic community features, but its functionality can be enhanced by third-party plugins for a more robust forum experience.
๐ŸŸก Community forum : Supported via plugin.
Substack does not natively support community forums but can be enhanced by integrating with third-party plugins like Circle or Tribe.so.
๐ŸŸก Content subscription : Supported via plugin.
Content subscriptions/paywalls are supported through third-party plugins, offering flexibility and customization options for monetizing content on Medium.
๐ŸŸข Content subscription : Support natively.
Substack natively supports content subscriptions and paywalls, making it easy for creators to monetize their content directly on the platform.


Other features

Medium
Substack
๐ŸŸก Multi-site : Supported via plugin.
Support for multi-site is available through popular plugins, offering flexibility and scalability for managing multiple sites within the platform.
๐ŸŸก Multi-site : Supported via plugin.
Substack does not support multi-site natively but can be enhanced by third-party plugins for multi-site functionality.
๐ŸŸก Multi-language : Supported via plugin.
Supports multiple languages via plugins like WPML or Polylang, offering flexibility and customization for multilingual websites.
๐ŸŸก Multi-language : Supported via plugin.
Substack does not support multi-language natively but can be enhanced by third-party plugins or extensions for multi-language functionality.
๐ŸŸก XML Sitemaps : Supported via plugin.
XML sitemaps can be supported through popular third-party plugins, offering enhanced functionality for users who require this feature.
โšช XML Sitemaps : Unknown.
Substack's support for XML sitemaps is not well-documented. It may be available through native features or third-party tools.


Ultimately, the choice between Medium and Substack depends on the type of content you create and your monetization goals. If you prefer a more traditional blogging platform with a diverse audience, Medium may be the better choice. On the other hand, if you want to focus on building a dedicated subscriber base through email newsletters, Substack could be the ideal platform for you.