Ghost vs Substack
Please select two different options.
Ghost and Substack are both popular platforms for creating and publishing content online. Ghost is a self-hosted CMS with advanced customization options, while Substack is a newsletter platform focused on simplicity and monetization. Both offer unique features for content creators looking to reach their audience in different ways.
General information
Ghost
Substack
Introduction :
Ghost is a modern and open-source content management system that was launched in 2013. It is known for its sleek and minimalist design, making it popular among bloggers and publishers who prioritize aesthetics and simplicity. Ghost offers a user-friendly interface and powerful features for creating and managing content, making it a strong contender in the CMS market.
Ghost is a modern and open-source content management system that was launched in 2013. It is known for its sleek and minimalist design, making it popular among bloggers and publishers who prioritize aesthetics and simplicity. Ghost offers a user-friendly interface and powerful features for creating and managing content, making it a strong contender in the CMS market.
Introduction :
Substack is a popular newsletter platform known for its simplicity and ease of use. Launched in 2017, it has gained traction among writers and creators looking to monetize their content through subscription-based newsletters. Substack offers a user-friendly interface, customizable templates, and tools for managing subscribers and payments. Its open-source nature allows for flexibility and customization, making it a preferred choice for many content creators.
Substack is a popular newsletter platform known for its simplicity and ease of use. Launched in 2017, it has gained traction among writers and creators looking to monetize their content through subscription-based newsletters. Substack offers a user-friendly interface, customizable templates, and tools for managing subscribers and payments. Its open-source nature allows for flexibility and customization, making it a preferred choice for many content creators.
Advantages :
- Clean and minimalist design for modern websites
- Fast loading times for improved user experience
- Built-in SEO tools for better search visibility
- Markdown support for easy content creation
- Active community for support and resources
Advantages :
- Easy to use for beginners
- Built-in email newsletter functionality
- Ability to monetize content through subscriptions
- Customizable design and branding options
- Strong community support and resources
Disadvantages :
- Limited plugin options
- Less community support compared to others
- Steeper learning curve for beginners
- Customization options can be overwhelming
- Higher cost for premium features
Disadvantages :
- Limited customization options
- Lack of built-in SEO features
- Dependency on email for audience reach
- No built-in monetization options
- Limited analytics and reporting capabilities
Website users : 0.1% of websites
Ghost is used by a small fraction of websites compared to other platforms, making it a niche choice for content management.
Ghost is used by a small fraction of websites compared to other platforms, making it a niche choice for content management.
Website users : Thousands
Substack is used by thousands of websites for newsletter and content distribution, making it a popular choice among independent writers and creators.
Substack is used by thousands of websites for newsletter and content distribution, making it a popular choice among independent writers and creators.
🟡 Difficulty : Average.
Getting started with Ghost requires some technical knowledge, but the platform offers comprehensive documentation and support for users to navigate through the initial learning curve.
Getting started with Ghost requires some technical knowledge, but the platform offers comprehensive documentation and support for users to navigate through the initial learning curve.
🟢 Difficulty : Easy.
Getting started on Substack is straightforward with user-friendly tools and minimal technical skills required, making it accessible for beginners.
Getting started on Substack is straightforward with user-friendly tools and minimal technical skills required, making it accessible for beginners.
Year launched : 2013
Ghost was launched in 2013, positioning it as a relatively newer platform compared to some of its competitors.
Ghost was launched in 2013, positioning it as a relatively newer platform compared to some of its competitors.
Year launched : 2017
Substack was launched in 2017, making it a relatively newer platform compared to others in the content management space.
Substack was launched in 2017, making it a relatively newer platform compared to others in the content management space.
Official website :
https://ghost.org/
Official website :
https://substack.com/
Commercial details
Ghost
Substack
🟡 Open source : Partially.
Ghost is partially open source, with the core platform being fully open source but certain features and services being proprietary.
Ghost is partially open source, with the core platform being fully open source but certain features and services being proprietary.
🟡 Open source : Partially.
Substack's platform is not fully open source, but they do provide some level of access to their codebase for customization.
Substack's platform is not fully open source, but they do provide some level of access to their codebase for customization.
🟢 Free option : Yes.
Ghost offers a free, self-hosted option with limited features. Users can upgrade to a paid plan for more advanced functionality.
Ghost offers a free, self-hosted option with limited features. Users can upgrade to a paid plan for more advanced functionality.
🟢 Free option : Yes.
Substack offers a free option with limited features, making it a good choice for those looking to start a newsletter without upfront costs.
Substack offers a free option with limited features, making it a good choice for those looking to start a newsletter without upfront costs.
🟢 Paid option : Yes.
Ghost offers a paid option with additional features and support, providing users with more customization and flexibility for their website.
Ghost offers a paid option with additional features and support, providing users with more customization and flexibility for their website.
🟢 Paid option : Yes.
Substack offers a paid option for additional features and customization, providing users with more control over their content and audience engagement.
Substack offers a paid option for additional features and customization, providing users with more control over their content and audience engagement.
Platform details
Ghost
Substack
🟢 Hosted : Yes.
Ghost offers a hosted option through its official website, providing users with a convenient and hassle-free way to set up and manage their Ghost site.
Ghost offers a hosted option through its official website, providing users with a convenient and hassle-free way to set up and manage their Ghost site.
🟢 Hosted : Yes.
Substack offers a hosted option for users to easily create and manage their newsletters without the need for technical expertise.
Substack offers a hosted option for users to easily create and manage their newsletters without the need for technical expertise.
🟢 Self host : Yes.
Ghost can be self-hosted on various third-party vendors, giving users flexibility and control over their hosting environment.
Ghost can be self-hosted on various third-party vendors, giving users flexibility and control over their hosting environment.
⚪ Self host : Unknown.
Self-hosting options may be available through third-party vendors, but direct self-hosting by Substack is unclear.
Self-hosting options may be available through third-party vendors, but direct self-hosting by Substack is unclear.
⚪ Headless CMS : Unknown.
Ghost does not have native headless support but may offer headless features through its API. Further investigation is needed for clarity.
Ghost does not have native headless support but may offer headless features through its API. Further investigation is needed for clarity.
🟡 Headless CMS : Supported via plugin.
Substack does not natively support headless systems but can be integrated with headless features via its API for content delivery.
Substack does not natively support headless systems but can be integrated with headless features via its API for content delivery.
🟡 Static content generation : Supported via plugin.
Static content generation is possible in Ghost through the use of third-party plugins, offering flexibility for users who require this feature.
Static content generation is possible in Ghost through the use of third-party plugins, offering flexibility for users who require this feature.
🟡 Static content generation : Supported via plugin.
Substack does not natively support static content generation but can potentially achieve this functionality via a popular plugin.
Substack does not natively support static content generation but can potentially achieve this functionality via a popular plugin.
Key features
Ghost
Substack
🟢 Content management : Support natively.
Ghost offers robust native content management features, making it a strong platform for managing content efficiently and effectively.
Ghost offers robust native content management features, making it a strong platform for managing content efficiently and effectively.
🟡 Content management : Supported via plugin.
Substack is primarily focused on email newsletters, making it a good platform for managing content in that specific format with additional plugins available.
Substack is primarily focused on email newsletters, making it a good platform for managing content in that specific format with additional plugins available.
🟢 Blogging : Support natively.
Ghost offers a native and user-friendly platform specifically designed for blogging, with a focus on clean design and seamless content creation.
Ghost offers a native and user-friendly platform specifically designed for blogging, with a focus on clean design and seamless content creation.
🟢 Blogging : Support natively.
Substack is a native platform for blogging, offering a streamlined experience for writers to create and distribute content easily.
Substack is a native platform for blogging, offering a streamlined experience for writers to create and distribute content easily.
🟡 E-commerce : Supported via plugin.
Ghost can be used for e-commerce with plugins like Snipcart or Shopify Buy Button, offering flexibility and customization options.
Ghost can be used for e-commerce with plugins like Snipcart or Shopify Buy Button, offering flexibility and customization options.
🔴 E-commerce : Not supported.
Substack is primarily focused on email newsletters and lacks native e-commerce functionality. It may require integration with third-party platforms for e-commerce capabilities.
Substack is primarily focused on email newsletters and lacks native e-commerce functionality. It may require integration with third-party platforms for e-commerce capabilities.
🟢 Community forum : Support natively.
Ghost offers native support for community and forum features, making it a strong platform for building engaging online communities without the need for additional plugins.
Ghost offers native support for community and forum features, making it a strong platform for building engaging online communities without the need for additional plugins.
🟡 Community forum : Supported via plugin.
Substack does not natively support community forums but can be enhanced by integrating with third-party plugins like Circle or Tribe.so.
Substack does not natively support community forums but can be enhanced by integrating with third-party plugins like Circle or Tribe.so.
🟡 Content subscription : Supported via plugin.
Supports content subscriptions/paywalls through third-party integrations like Memberful or Patreon, enhancing functionality beyond native capabilities.
Supports content subscriptions/paywalls through third-party integrations like Memberful or Patreon, enhancing functionality beyond native capabilities.
🟢 Content subscription : Support natively.
Substack natively supports content subscriptions and paywalls, making it easy for creators to monetize their content directly on the platform.
Substack natively supports content subscriptions and paywalls, making it easy for creators to monetize their content directly on the platform.
Other features
Ghost
Substack
🟡 Multi-site : Supported via plugin.
Multi-site functionality can be achieved through third-party plugins, offering flexibility for managing multiple sites within the Ghost platform.
Multi-site functionality can be achieved through third-party plugins, offering flexibility for managing multiple sites within the Ghost platform.
🟡 Multi-site : Supported via plugin.
Substack does not support multi-site natively but can be enhanced by third-party plugins for multi-site functionality.
Substack does not support multi-site natively but can be enhanced by third-party plugins for multi-site functionality.
🟡 Multi-language : Supported via plugin.
Ghost does not natively support multi-language functionality but can be enhanced by popular plugins for multi-language support.
Ghost does not natively support multi-language functionality but can be enhanced by popular plugins for multi-language support.
🟡 Multi-language : Supported via plugin.
Substack does not support multi-language natively but can be enhanced by third-party plugins or extensions for multi-language functionality.
Substack does not support multi-language natively but can be enhanced by third-party plugins or extensions for multi-language functionality.
🟡 XML Sitemaps : Supported via plugin.
Supports XML sitemaps through popular third-party plugins, enhancing SEO capabilities for better search engine visibility.
Supports XML sitemaps through popular third-party plugins, enhancing SEO capabilities for better search engine visibility.
⚪ XML Sitemaps : Unknown.
Substack's support for XML sitemaps is not well-documented. It may be available through native features or third-party tools.
Substack's support for XML sitemaps is not well-documented. It may be available through native features or third-party tools.
When choosing between Ghost and Substack, consider your specific needs and goals. If you prioritize control over customization and want to create a full-fledged website, Ghost may be the better choice. On the other hand, if you are focused on building a subscriber base for newsletters and monetization, Substack’s simplicity and built-in tools may be more suitable. Ultimately, the right choice depends on your content strategy and desired user experience.